alex
f l o r
iano
SUMMARY
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+13 years of expertise in advertising and Digital Marketing, Content, Inbound, Social, CRM, SEM, SEO, Campaign and Strategy Execution for Regional and Global brands.
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Experience working as an individual contributor and managing multi functional marketing teams of varying levels and size such as Content, SEO, Social Media, Design, CRM e Paid Media teams (Meta e Google)
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Data driven with the ability to generate insights from quantitative analysis.
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Strategic Planning and creative writing of advertising campaigns based on data collection, analysis e business objectives.
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Strong writing skills: storytelling, messaging, brand guidelines copy.
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Strong verbal communication skills.
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Strong strategic and analytical capabilities.
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Proficient with leading softwares for data collection, analysis and visualization.
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An enthusiastic personality and a passion for business challenges.